Update: Google updated Google Goggles today to include a feature which makes the big first step in this direction:
Let’s say you’re reading a magazine article you really like and want to share it with your friends. Just point Goggles at a part of the page, and instantly find a link to an online version to share immediately or read again later. You won’t even need the entire article in the frame. Goggles will also pull up more information from pages around the web where that text is mentioned, so its easier to learn about what you’re seeing. more
So… It seems to me that if Newspapers truly wanted to get “hip”, they would not just use social networks to let their readers spam their friends, but actually integrate with social networks to let their readers connect with their friends and co-comment on articles and create and foster real discussion about the issues presented.
Picture this: For every article in the newspaper, you can scan it with your phone and pull up the online version.. Check in with facebook or twitter or your newspaper website account, and see which friends have read, liked, commented or shared, and then be able to join the conversation either on site or link through to the 3rd party site.
Or how about scanning the front of the newspaper to see which of the articles your friends have read/liked/shared/commented, and then being able to jump to the article on your phone, or see which page it’s on?
This sounds like an epic iPhone/Android/MobileWeb application dev project for any local or major newspaper that wants to not only stay relevant, but be the leader in connecting the physical paper experience with the digital world.
I’d love to work with a local paper on this. 🙂