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My experience with Facebook Beacon

I just read Mark Zuckerberg’s post where he’s basically apologizing for mistakes made in the launch of Beacon. I just want to share my personal experience with Beacon.

Yesterday, I was looking for a coffee shop to go study for my Business Strategy course. I did a quick search for “coffee” in “Santa Cruz, CA” at and was presented with a list of nearby caf├ęs ranked by users. I went to the (relatively) new Bad Ass Coffee downtown, and had an amazing Double Cappuccino (with Half & Half). Looking back at Yelp, I saw mediocre ratings of the Bad Ass coffee, so I registered at Yelp and wrote my own review.

Later, I went to Facebook for something completely unrelated. Here’s what I saw:


Amazing! Impressive! I really like it! What happened? When did Facebook and Yelp talk? I don’t get it! But I like it!

Now, I’m sure Beacon has created all sorts of problems for people, but so far, for me, it’s been nothing short of awesome.

We simply did a bad job with this release, and I apologize for it.

from: Zuckerberg: Thoughts on Beacon | The Facebook Blog